Jamie Levine Unit 2 exam topic

. This question will be the last question in the exam of the UNIT 2 Paper . . The examiner expects 2 pages - overall it should be minimum four paragraphs  . It will make up around a quarter of the marks (20/80 . The valuation could test you on any creative OR logistic documents. . Essentially asking you why doing that piece of paperwork would be helpful or unhelpful for that project  . Is not theory based. Its about knowing the pre production documents. . Unit 1 = theory of media such as male gaze . Unit 2 the practical side (what is used to make something e.g. pre production documents)  . There must be some Evaluation - discussion of the strengths and weaknesses of that method.  . You must show detailed knowledge of the method and where it fits in the pre-production process.  . MUST Provide evidence to. back up your reasoning - examples of why something is a strength or a weakness for that company / project . MUST use relevant technical terminology  . Str...

Research Primary Carrying out our own research Secondary Finding results from existing published data Types of data Quantitive Results using numbers and values to measure results. Closed response questions, surveys. page traffic Qualitative Open-ended questions Observations, open questions and case studies Market research Market and audience research Can include both quantitive and qualitative data types The research of the target audience/ consumers Method of gathering information of target markets

Project Management - The role of ensuring all aspects of a given production run smoothly by overseeing a number of people and departments.  The Project Manager must ensure that deadlines are met and the brief is followed by leasing with others and holding them to account.  Skills that a Project Manager needs: . Good Communication . Calm . Teamwork . Organisational skills . Analytical . Discipline . Budgeting . Leadership . Timekeeping . Negotiation . Creative  Production Schedules:  . The best way to manage media project is to create a Production Schedule. This brings together logistic and resource details and includes all tasks. Milestones and the time scales and deadlines allows the tracking of progress. . This is shared with all members of the production team and contains details of the initial proposal, key milestones agreed with the client as well as final deadline.  KEY TERMS: Tasks - Jobs that need doing Deadlines - The date when these...

 Three segments of target audiences . Primary  . Secondary . Tertiary  Target audience and their importance . media companies spend a lot of money and time defining and identifying their target audience through methods such as market research  . If this is not done properly the product cannot be successful  . To do this, they must profile the audience using demographic factors. This can be done through GRACE (Gender, race, age, class and ethnicity) additionally psychographics such as interests and personality, geodemographics and sexual orientation as these are also factors. 

HOW TO ANALYSE A BRIEF:  Implicit - These will be referred from the brief. You have to interpret what is said Open - There is some freedom for you to make decisions about how to best create a successful source.  Constraints - These are boundaries that the project must work within, e.g. legal, ethical, time, cost, etc.  Explicit - These are clearly stated and must be met when producing the product.  Client brief: Road Safety Computer Game   You have just started work for a well-established company which specialises in creative and educational electronic games. The company has been approached by a road safety organisation, who would be interested to see how games  could be used to promote the launch of a new road safety campaign.(Open – various ways to advertise e.g. billboard)    They are not aware of any games on the market that do this. (Implicit – they should research the market)   You have been asked to submit a design proposal for  o...