Jamie Levine Unit 2 exam topic

Research Primary Carrying out our own research Secondary Finding results from existing published data Types of data Quantitive Results using numbers and values to measure results. Closed response questions, surveys. page traffic Qualitative Open-ended questions Observations, open questions and case studies Market research Market and audience research Can include both quantitive and qualitative data types The research of the target audience/ consumers Method of gathering information of target markets

Project Management - The role of ensuring all aspects of a given production run smoothly by overseeing a number of people and departments.  The Project Manager must ensure that deadlines are met and the brief is followed by leasing with others and holding them to account.  Skills that a Project Manager needs: . Good Communication . Calm . Teamwork . Organisational skills . Analytical . Discipline . Budgeting . Leadership . Timekeeping . Negotiation . Creative  Production Schedules:  . The best way to manage media project is to create a Production Schedule. This brings together logistic and resource details and includes all tasks. Milestones and the time scales and deadlines allows the tracking of progress. . This is shared with all members of the production team and contains details of the initial proposal, key milestones agreed with the client as well as final deadline.  KEY TERMS: Tasks - Jobs that need doing Deadlines - The date when these...

 Three segments of target audiences . Primary  . Secondary . Tertiary  Target audience and their importance . media companies spend a lot of money and time defining and identifying their target audience through methods such as market research  . If this is not done properly the product cannot be successful  . To do this, they must profile the audience using demographic factors. This can be done through GRACE (Gender, race, age, class and ethnicity) additionally psychographics such as interests and personality, geodemographics and sexual orientation as these are also factors. 

HOW TO ANALYSE A BRIEF:  Implicit - These will be referred from the brief. You have to interpret what is said Open - There is some freedom for you to make decisions about how to best create a successful source.  Constraints - These are boundaries that the project must work within, e.g. legal, ethical, time, cost, etc.  Explicit - These are clearly stated and must be met when producing the product.  Client brief: Road Safety Computer Game   You have just started work for a well-established company which specialises in creative and educational electronic games. The company has been approached by a road safety organisation, who would be interested to see how games  could be used to promote the launch of a new road safety campaign.(Open – various ways to advertise e.g. billboard)    They are not aware of any games on the market that do this. (Implicit – they should research the market)   You have been asked to submit a design proposal for  o...

Definition: A brief is a document or a request outlining what needs to be produced - the requirements.  Types  Formal - Based on a scheduled meeting between the client and the producer. Client outlines what they want for the product. Written documentation is provided for the meeting setting out the rules and regulations to be followed. The meeting allows detail to be looked at and follow up meetings to be arranged. This can also be done by Video conferencing.  Informal - The client will discuss their requirements during a telephone call. There will be no documentation provided with the client and the producer coming to a verbal agreement about the product to be produced.  Negotiated - The client and producer work together to develop a brief for the project and digital media product. Discussions take place where the various aims and objectives are agreed before anything is formally written down. Contractual - The brief is outlined within a contract of Em...

Data protection act - Employees protection must be ensured and secured for the product Copyright - The business need to get claims on the media product being produced ASA - Regulating the products and managing what can be used and what cannot Fact checking - Ensuring that all material within the products are correct for the produced media  Freedom of information act - Having the freedom and access to information. This would be relevant to people working in news Intellectual property act - Protects products from any copying Libel - When you take a company to court over something they haven't done.  Freedom of information act - The public has the right to access information that is held by public sector organisations. During the research stage of any media product, such as in the news industry, access to this data can be requested from a variety of sources including public sector organisations using the act.  Intellectual property act - If you have ...