Research

Research

Primary

Carrying out our own research

Secondary

Finding results from existing published data

Types of data

Quantitive

• Results using numbers and values to measure results.
• Closed response questions, surveys. page traffic

Qualitative

• Open-ended questions
• Observations, open questions and case studies

Market research

Market and audience research

• Can include both quantitive and qualitative data types
• The research of the target audience/ consumers
• Method of gathering information of target markets