Jamie Levine Unit 2 exam topic

What Financial Options are there for you? Every project needs finance and this comes through streams of revenue. These come with risk, unpredictability and return.  Things that affect type of finance: . Size of organisation  . Commercial / Government  . Your project needs money. What are the options to acquire money: Crowd Funding - Gofundme  Bank loan Shareholder investment  Sponsorship  Corporate finance Franchising  Advantages of Crowdfunding  . Its more efficient than traditional fundraising . Doubles as marketing as media exposure - good for a production company . Not a big loss of money for individuals if project fails . Generally Online - helps geographically  . Everyone is happy - crowd funders get a stake in the project - they could end up getting more many than they gave in - if our short film does well - crowd funders could recieve alot of money  What is a sponsorship? Money that is given, usu...

The Leveson Enquiry What is this about? News of the world was hacking peoples calls and accessing information from people with power to use against them or for a story What was the main issue? Breach of privacy and hacking calls  Was the law broken? Yes  Are these legal or ethical issues? Legal issue people were  arrested (journalists)  .Ethical - Editor broke the law in the phone hacking conspiracy  School girl went missing  How do you know the difference? News of the world  Ethical Issue - A situation where something has taken place  It may be legal but is it the right thing to do. Such as something c onsidered to be morally such as The news of the world school girl situation.  Ethics in media is about doing the right thing/moral thing. Something may be legally correct, but is it the right thing to do  Considering the ethical impact of a media product is important to ensure the ...

Sectors Of Media . Entertain - Gaining the attention of the audiences so that they relax and enjoy the activity I.E To just make the audience happy (Listening to a specific genre of music to relax, Gaming such as FPS - Offers escapism into another world, Football matches- offers escapism into a community.) . Educate / Inform - Providing facts about a topic or answering a questions (BBC Bitesize, BBC News - Provides an informative sense about what is going on around the world directly in the UK mainly, Documentary about wild life - providing escapism) . Promote - Raising the awareness of a product in potential customers. Trying to increase the popularity of it and persuade customers to engage or purchase it  (Advertisement e.g Nike, youtube etc to seek potential buyers for the brand, Sponsorships, Crowd funding, Word of mouth IE Below the line marketing) The importance of good planning (PRE PRODUCTION)  Its more expensive to correct a mistake further down s...