Target audience

 Three segments of target audiences

. Primary 

. Secondary

. Tertiary 

Target audience and their importance

. media companies spend a lot of money and time defining and identifying their target audience through methods such as market research 

. If this is not done properly the product cannot be successful 

. To do this, they must profile the audience using demographic factors. This can be done through GRACE (Gender, race, age, class and ethnicity) additionally psychographics such as interests and personality, geodemographics and sexual orientation as these are also factors.